STATS LLC

FOR IMMEDIATE RELEASE

Theydon International and STATS Announce My11 Fantasy Games for African Football Enthusiasts

London and Northbrook, IL – August 27, 2009 – Theydon International and STATS LLC, the world’s leading sports information provider, announced today three unique fantasy football (soccer) games. The free-to-play, manager based games are called My African 11, My Premier 11 and My Champions XI. Game registration is available at www.my11.com, with game play beginning on August 28th.

The My African 11 game is specifically targeted to the African market where fantasy football remains a novelty. It features a unique game concept that requires managers to utilize a player pool of African born players that compete in any of nine leading European leagues.

My Premier 11 is a budget based game drawing upon players only from English Premier League competition. Likewise, player selection for My Champions XI is made from a talent pool of Champions League players.

‘Having run other fantasy football games in the past, we are delighted to be launching these three exciting games on my11.com and to be working with STATS. We are particularly thrilled about building an audience in Africa,’ says Kunle Omilani, CEO of Theydon International.

STATS will be responsible for back-end, turnkey operations management of the games including development, web hosting, technical operations and customer service.

“STATS is very pleased to be Theydon’s partner for this very intriguing lineup of games at my11.com,” says Roy Clements, Managing Director of STATS Europe. “Fantasy sports is a new market vertical in Africa, and one that STATS believes has a bright future.”

About Theydon International

My11.com is owned by Theydon International Limited. The Theydon goal is to create specialised online communities that would attract both enthusiasts and advertisers. Theydon is committed to exploring channels that enhance the way people interact when engaging in their passions. Football as a global phenomenon, underpins our strategy.

About STATS LLC

STATS is the world's leading sports technology, data and content company. The company passionately abides by its mission to revolutionize the way sports contests are viewed, understood and enjoyed. STATS’ calling card consists of real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. Today, STATS’ worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis and tactical coaching tools. STATS is owned jointly by the Associated Press and News Corporation, with corporate offices across the globe. For a complete tour of STATS’ sports content portfolio and solutions, visit www.stats.com.

    

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